For founders
A company can grow. So can your reason for building it.
The numbers matter. So do the people behind them—and the person you are becoming while you build.
Beyond the founder’s scorecard.
Revenue, runway, a board update: each can be necessary without telling the whole story. What happens when achievement stops feeling connected to the people it was meant to serve?
Our approach starts with a change of attention. A colleague trying to take ownership. A customer with a problem you have stopped hearing. Someone at home who needs more than the version of you left after work.
Bring one real situation.
You do not have to resolve your whole founder story in a sitting. Begin with an interaction that matters, listen for the other person’s account, and choose a step you can return to.
- Notice the situation you keep replaying.
- Ask what the other person is trying to accomplish.
- Choose a question, a boundary or an offer of help—and see what happens.
A continuing conversation, not another scorecard.
Wayfinder brings a coaching role, a model and relevant retained history together. We call that an IB—Instantaneous Being. It is software-based coaching, not a person.
The aim is a working understanding you can correct and return to. It is not perfect recall, a substitute for trusted people, or a promise that every interpretation is right. Available conversations depend on your plan and settings.
Choose what helps.
Read the book sample →
No sign-up to read. Full-book acquisition is a separate choice.
Explore the Hero/Performer assessment →
Original questionnaire, outside B, with its own data-entry and results steps.
See how a conversation works →
Review the existing coaching options. No founder package is sold on this page.
The approach, with room for questions.
Adapted from Dennis’s original for founders page. The original remains available. This page does not enroll anyone, send a message or take payment.