This is My Cheese — Not Yours
The Book “Who Moved My Cheese” Should Have Been
By Dennis Willis
Somebody handed you “Who Moved My Cheese?” and told you to adapt.
Maybe your boss gave it to you. Maybe HR left it on your desk after a restructuring. Maybe it showed up in a management training where everyone nodded along.
The message was simple: the cheese moved. Stop complaining. Go find new cheese.
Nobody asked who moved it. Nobody asked why. Nobody asked whether the maze itself was the problem.
This book asks.
FROM THE BOOK
The cheese didn't move. Someone moved it. And they moved it because moving it kept you running.
Every time you adapted without questioning, you proved the maze worked. You proved you'd keep running. You proved you didn't need to be told why — just where.
That's not resilience. That's training.
Why “just adapt” is bad advice.
Who benefits when you stop asking questions.
How to own your cheese — or walk out of the maze.
Short. Direct. Written for people who are done being managed by metaphor.
Pay what you want.
The book is $9.95 if that feels right.
It's $25 if it hit a nerve.
It's free if you just want to see whether someone finally said what you've been thinking.
I'd rather the book be read than paid for.
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I'm a business coach. I've been one since 1996.
I've watched companies hand out “Who Moved My Cheese?” to employees they were about to restructure. I've watched good people internalize the message: if you're struggling, you're the problem. Adapt faster.
That's not leadership. That's control dressed up as a parable.
This book is the response I've wanted to write for twenty years.
— Dennis